How to enable tiered pricing options in your proposals and why offering choices wins more jobs.
The Good/Better/Best pricing model gives clients three options at different price points. Research consistently shows that offering three tiers increases your average job value and close rate.
When clients see only one price, they either say yes or no. When they see three options, they choose between them — and most people naturally select the middle option. You win more jobs and often at a higher value than if you'd offered a single price.
When creating or editing a proposal, toggle on the "Good/Better/Best" option. Enter a price and brief description for each tier. The AI will structure the proposal to present all three options clearly.
Tip: Make the "Best" option the one you'd most like to do. Describe it compellingly — it should feel worth the price.
A common approach: Good at your base price, Better at 20-30% more, Best at 40-60% more. The gap between Good and Best should feel like a genuine upgrade, not padding.
On the client-facing proposal, the three tiers are displayed side by side in a clear comparison. Clients can see exactly what's included in each level and select the one they want.
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